It's about the Experience...

Who goes to a movie theater with a good movie showing only to find wooden seats, mono sound, and a tiny screen? If you want content delivered, it's technically classified as a deliverable method, but if you want to create an experience, something to engage your audience, it's going to take a lot more effort on the content part to overcome the lacking environment. Presentation is an art. Granite, it's easier to talk about it then do it, but a lot of it is common sense and makes sense when you think about it. Environment makes up how you feel when surrounding yourself with the content. Indirect lighting often creates a relaxing feeling, it "lightens the mood" so to speak, so a calm happier feeling can be set loose. I found this when entering a local supermarket. Suddenly the stress of hurry up, get in and get out had left me, and I thought to myself, "Wow! This little entrance of indirect lighting can be powerful!" If I lost my hurry up, get in, get what I needed and get out feeling, they could capture more of my time, and possibly more of my money as I slowly wander from isle to isle.

Let's say you're a student, maybe of a primary or secondary level. You are the taste buds of the society that will make up the future. Now not everything in life can taste like sugar and be healthy for you, but if you had to eat a full meal that makes up your day of strictly health food with out any variation/spices for flavor, you're bound to burn out or lose interest in what is technically good for you. Enter the spices.... Presentation of any kind is the art of finding what indirectly engages your audience and capturing that to use in your advantage to gather the focus and engage your audience in the content. Add a little butter or nacho sauce to the potato, cream to the corn, peanut butter on that celery, a soft chair and surround sound when I'm at the movies for goodness sakes. It doesn't have to be a sugar fest, but at least give it something...